It is crucial to understand the KPIs and how to reach them, this is often where the first hurdles can be avoided. We run set consultancy days and full in-depth health checks These take a look under the bonnet of your efforts and provide real advice on how to increase marketing ROI. Details on our Health Check can be found here.
We can work with you to research the potential size of your market and map out points of contacts with buyers. Depending on the extend of support you would like we develop a full financial projection and linked marketing plan, or a 100 day marketing plan to map out how to carry out your marketing efforts, based on your current knowledge of the sector.
Through a combination of research in marketing analytics and our sophisticated analytics software we are able to clearly illustrate the impact of our work. This provides visual data on items that we link to your KPIs, such as:
% growth figures / market share / web traffic / conversion rate / user behaviour / search engine ranking
We develop optimised content, from articles and blogs and editorials. To ensure we are providing the best quality of content, we carry out thorough research first and make sure our content is topical and engaging.
These content pieces can be used on your platforms or released on external platforms to bring in traffic from other sites, and build your points of contact with buyers.
We can help to brand your new products and services to support a big launch. We can create and/or source a range of supportive imagery and media from icons, to infographics and animations.
Our SEO experts can help with all aspects of optimisation. There are over 200 optimisation signals for google and we can take a look at what you need. It might be that you want to increase your ranking across the board, rank for a particular product or reduce the cost of your PPC advertising. We carry out SEO 'upgrades' as well as full SEO overhauls.
We set up targeted advertising to be directed at your audience. We also help with the media you need to develop to make that advertising engaging, from static images, gifs to videos.
We can help to arrange the media needed for sponsorship of external events. We also help you to set up, arrange and promote your own events, such as workshops, conferences, presentations and gatherings.
We develop media to support the development of your strategic relations. This may include research papers, designed resources and professional style campaigns.
We can develop specific parts of your site, or separate sites to launch new products. We can also upgrade websites in terms of functionality, design and automation capabilities.
Are you looking to reach out to new markets, increase your client base within your specialist market? Or perhaps have growth goals and are looking at how best to reach them? Our marketing services are designed to work with you through these crucial stages of company growth.
If you would like to take a look at our key services that we provide, please do. You can find this on our projects page. We work with growing corporation to expand on the extensive expertise that you already hold in-house. Typically we take a partnership approach with growing companies to support them with addition marketing needs, beyond what you already do on a day-to-day basis.
Analytics and Impact Reporting
Our clients benefit from clear analytics and reporting on the results from our efforts, with KPIs and statistics on results, clearly illustrated in regular reports.
Our work has helped companies across industries to expand with contact with potential buyers. We can gratefully boast statistics of 100-400% increase in web traffic, shortening of the time of sales pipelines and significant increase in brand recognition in targeted markets. We have provided a checklist to show the typical tasks that this can involve.