New / Expanding Markets

We run set consultancy days and full in-depth health checks  These take a look under the bonnet of your efforts and provide real advice on how to increase marketing ROI. Details on our Health Check can be found here.

We can work with you to research the potential size of your market and map out points of contacts with buyers. Depending on the extend of support you would like we develop a full financial projection and linked marketing plan, or a 100 day marketing plan to map out how to carry out your marketing efforts, based on your current knowledge of the sector.

We develop optimised content, from articles and blogs and editorials. To ensure we are providing the best quality of content, we carry out thorough research first and make sure our content is topical and engaging.

These content pieces can be used on your platforms or released on external platforms to bring in traffic from other sites, and build your points of contact with buyers.

We can help to brand your new products and services to support a big launch. We can create and/or source a range of supportive imagery and media from icons, to infographics and animations.

Our SEO experts can help with all aspects of optimisation. There are over 200 optimisation signals for google and we can take a look at what you need. It might be that you want to increase your ranking across the board, rank for a particular product or reduce the cost of your PPC advertising. We carry out SEO ‘upgrades’ as well as full SEO overhauls.

We set up targeted advertising to be directed at your audience. We also help with the media you need to develop to make that advertising engaging, from static images, gifs to videos.

We can help to arrange the media needed for sponsorship of external events. We also help you to set up, arrange and promote your own events, such as workshops, conferences, presentations and gatherings.

We develop media to support the development of your strategic relations. This may include research papers, designed resources and professional style campaigns.

We can develop specific parts of your site, or separate sites to launch new products. We can also upgrade websites in terms of functionality, design and automation capabilities.

We use our sophisticated analytics software to clearly illustrate the impact of our work. This provides visual data on items that we link to your KPIs, such as:

web traffic / conversion rate / click throughs / user behaviour / search engine ranking

Are you looking to reach out to new markets, increase your client base within your specialist market? Or perhaps have growth goals and are looking at how best to reach them? Our marketing services are designed to work with you through these crucial stages of company growth.

Key Services

If you would like to take a look at our key services that we provide, please do. You can find this on our projects page. We work with growing corporation to expand on the extensive expertise that you already hold in-house. Typically we take a partnership approach with growing companies to support them with addition marketing needs, beyond what you already do on a day-to-day basis.

Analytics and Impact Reporting

Our clients benefit from clear analytics and reporting on the results from our efforts, with KPIs and statistics on results, clearly illustrated in regular reports.

Results

Our work has helped companies across industries to expand with contact with potential buyers. We can gratefully boast statistics of 100-400% increase in web traffic, shortening of the time of sales pipelines and significant increase in brand recognition in targeted markets. We have provided a checklist to show the typical tasks that this can involve.

Check out our Marketing Case Study below…

Company Profile

Company type: Online technologies

Nature of sales: B2B

Geographic area covered through sales: UK, Europe and the US

No. years trading: 30+

 Unicorn Quote

The Project 

We worked with this well-established company to increase and upgrade their marketing communications. Our work was carried out alongside their marketing team and one of their Shareholders. Their marketing capabilities internally included PR and design and we were brought in to increase their exposure over a specific period of time, with KPIs and embed marketing analytics tools.

 

Over the period of a year we worked with the marketing team on a range of media outlets to increase their web traffic by 400%+ year-on-year. We developed videos, media and infographics to support their promotions. The developed targeted campaigns to increase readership numbers and online followers.

 

They were plugged into our analytics tools, which provided clear and illustrative reporting of the outcomes of our digital campaigns. This information was used to improve the sales funnels on their website as well and increase their visibility on search engines.

Results over 1 year 

75% increase in direct web traffic

10% increase in amount of content viewed on the site per person

25% increase in time spent on each page

700% increase in social media impressions

Thousands of video views

Extensive collateral resources created

Extensive amount of PR and media generated, with an increase in click throughs and followers