Start Ups

One of the first things that you will find useful when starting up is professional looking templates. These span from letter heads to powerpoint, webpage designs, even emails and other collateral to suit your needs.

An important part of looking like a professional company is having professional and engaging collateral. This will help you to develop your look as a company. Depending on your budget this may include image libraries, design and items such as brochures and leaflets. You may wish to take it a step further with videos, infographics and animations.

One of the foundations to building on your marketing is the tools that you use. These tools can be developed over time. When you start it is important to have the right, professional but low maintenance marketing resources. These will likely include items such as email campaign software. We can recommend and set up the tools available on the market that suit your needs.

You may have big visions for your website and a set budget. At this stage, it is important to have a website that you can grow over time. We can set up your initial needs, from template design, imagery and content, as well as developing clear sales funnels. We will make sure that the template is designed in a way that makes it simple for you to expand and manage as you grow.

We can start from the very basics with items such as colour design, colour schemes and image libraries. We provide full consultancy to ensure that the look and feel of your design suits you and the market you operate within. If you already have a logo, we can support with other items such as graphics and icons.

Email campaigns are typically one of the first ports of call for a start up wanting to get the message out there. Crucial items such as design, quality of content and times sent can have a big impact on your results. We help to set this up for you and can manage your campaigns moving forwards if you wish.

Wether it is an offline event such as an exhibition or an online event such as a webinar, we can help you with your design and campaign needs.

If you have an advertising budget, we can help you to target your audience and provide clear data on ROI. There are a whole range of tools available and we can talk you through the options. We set up online adverts for our clients and monitor their success, making changes over time to further refine the outcomes.

As a start up you may, or may not, have an idea for how to effectively market your products and services. We provide bespoke support for companies going through this exciting (and sometimes intimidating) journey. No doubt you have a big vision for what you want to achieve and we want to help you get there.

Decent solutions, within budget

We understand that even if you have investment capital, budget is crucial at this stage. We can help by developing effective resources, with your sales results in mind, which fit your budget.

Adapting to your needs

Each start up has very specific needs based on your market, size, product and resources. We talk you through your needs and priorities. We provide clear and transparent support, developing marketing resources to suit your needs.

Key services

The information on the left shows you some of the key marketing resources that we develop for start-up companies.

Check out our Marketing Case Study below...

Company Profile

Company type: Technology Company

Nature of sales: B2B

Geographic area covered through sales: UK, US, Asia and Europe

No. years trading: 2 years young with 6 months sales history

 

The Project 

Our client shared with us the nature in which they wanted to grow and who their ideal buyers were. We helped them initially to research market size and available points of contact with potential buyers. We developed a marketing strategy supported by a plan of action with KPIs.

From this plan, we had a clear and coordinated understanding of items needed. Over time we developed collateral to help them to build their website and develop their branding. We supported them with collateral for sales presentations as well as communication resources such as recruitment advertising and brochures.

Having built the foundations of their marketing needs, we continue to work with them to support targeted sales campaigns to gain promotion across specific markets. This has included a range of items from PR to backlinks and search engine visibility, and continue to work on building their media such as videos and web developments.

Results over 6 months 

Within the first six months of working together we were able to provide clear and illustrated data on impact. This included:

 Gaining first page ranking on targeted key words with reasonable search volumes.

300% increase in web traffic.

Developing marketing resources in line with KPIs and additional resources when needed to support their developments.

Collateral and campaigns to bring prospective investors to relevant events.