Product or Service Launch

Have you developed something incredible that needs to get noticed? We work with companies to provide a fresh approach to a product / service launch. Whether your launch is aimed at your current buyers or a new market segment, we can help. From planning and consultancy to execution and results reporting, we will work with you to get you noticed.

Getting it Right

Knowing your KPIs and how to reach them

When it comes to a product launch, having goals to work towards is a crucial part of planning an effective marketing approach. We work with you to set goals, milestones and report back on progress. To get you started we run consultancy days, which are designed to evaluate your marketing requirements in relation to the launch. We also run extensive health checks to provide analysis and data on the impact of your marketing efforts.

Research and strategy

Our research and strategy support provides the opportunity to develop a greater understanding of your routes to market. This includes reviewing your points of contact with buyers and the financial potential of different markets. If you already have a detailed understanding of your markets, we can tap into this knowledge to focus on a marketing plan that is time and outcome specific.

Practical Support

  • Design and media

    Our design team can create collateral for you to suit the look and feel of your company. This ranges from images to infographics, animations and icons. We also provide a full rebranding service if you wish to upgrade or change the look of your company. Basic resources such as brand guidelines and designed templates are useful for the years ahead.

  • SEO and backlinks

    With any launch, online visibility is crucial; it is your ‘shop-front’. We help to work out the best way to optimise your site for your new product to be seen by the right people. With over 200 ranking signals for Google's search algorithm, SEO can sometimes seem to be a large and overbearing task. Hence we offer both a mini SEO service to get you going and a full-blown SEO overhaul.

  • Advertising, PPC and media

    Advertising, both online and offline can be a useful way to generate sales leads. We develop media to use in advertising, from imagery to animations and videos. We set up targeted campaigns to reach out to your audience.

  • PR and content development

    To increase your profile and your visibility online, we tell the world about you. We do this by means of a range of written content, from articles to editorials and blogs. We expose your brand to a wider number of buyers and stakeholders. By releasing this content on external media, we expose your brand to a wider number of buyers and stakeholders and draw traffic to your site.

  • Strategic relations

    You may be in a place where developing strategic relations would be beneficial to support your growth. Looking professional in important industry circles is crucial. We can help with developing professional media such as research papers, designed resources and campaigns.

  • Website design and development

    If you need to expand your website for your new product, or even create a new micro-site, we can help. We provide you with a fully editable and responsive design. If it helps, while we are there we can assess your current site and assist with developing sales funnels and improving user experience.

  • Analytics and ROI

    Our automated tracking systems are popular for young and fast growing companies that want to gain insight into marketing ROI. We offer a selected range of software to show the impact of our work and all your efforts. These tools provide clearly illustrated data on crucial aspects of your marketing, such as web traffic, user behaviour and search engine ranking.

  • Corporate events

    We provide a full range of campaign resources and event planning to ensure that your corporate events are run professionally and gain attendees. We can hep with the full range of resources that you require, including brochures, business cards, presentation templates, exhibition stand design and more.

Key Services

We have outlined above some of the key activities we carry out. We develop your current capabilities, digital visibility and reach to suit your needs and help you to achieve your growth goals. To take a look at the key activities we carry out on a regular basis, see our resources pages.

Build on your Current Capabilities

We work with companies to complement their existing in-house marketing expertise. We help you establish the most effective elements of your current marketing approach, and provide additional resources, skills and expertise to increase your exposure.

Increase your Visibility

We help companies with such challenges as how to become more visible on Google and other search engines for their target buyers and where to increase their points of contact. We work with you to develop resources and advanced approaches that support your sales funnels, decrease conversion time and increase your audience.

Let's get cracking!

Check out our Marketing Case Study below…

Company Profile

Project type: Video Platform: Product Launch

Nature of sales: B2B

Geographic area covered through sales: primarily UK with international outlets

No. years trading: 5+

The Project 

A successful and expanding company approached us to support the launch of their new product. We worked alongside their marketing team and Director to develop resources and target online advertising at potential buyers.

We developed a website to suit their needs and showcase their product. Their internal design team carried out the re-branding of the product, and we supported with additional design needs for the site. We worked with them to write the content, and built in clear sales funnels including encouraging product demo sign ups.

The site was launched just prior to a significant industry event, and we worked with them to develop intuitive and automated adverts online. These adverts were targeted at prospects as well as potentially interested parties.

We continue to work on items such as keyword research and optimisation to keep their site visible online and seen by the right people.

Outcomes 

product specific website to draw people to the demo site

design and media  to provide an engaging platform

targeted Adwords directed specifically at their prospect lists

optimisation for specific high volume / low competition search terms

developing clear sales funnels

Get in touch

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