Product or Service Launch
Have you developed something incredible that needs to get noticed? We work with companies to provide a fresh approach to a product / service launch. Whether your launch is aimed at your current buyers or a new market segment, we can help. From planning and consultancy to execution and results reporting, we will work with you to get you noticed.
Getting it Right
Knowing your KPIs and how to reach them
When it comes to a product launch, having goals to work towards is a crucial part of planning an effective marketing approach. We work with you to set goals, milestones and report back on progress. To get you started we run consultancy days, which are designed to evaluate your marketing requirements in relation to the launch. We also run extensive health checks to provide analysis and data on the impact of your marketing efforts.
Research and strategy
Our research and strategy support provides the opportunity to develop a greater understanding of your routes to market. This includes reviewing your points of contact with buyers and the financial potential of different markets. If you already have a detailed understanding of your markets, we can tap into this knowledge to focus on a marketing plan that is time and outcome specific.
Practical Support
Design and media
Our design team can create collateral for you to suit the look and feel of your company. This ranges from images to infographics, animations and icons. We also provide a full rebranding service if you wish to upgrade or change the look of your company. Basic resources such as brand guidelines and designed templates are useful for the years ahead.
SEO and backlinks
With any launch, online visibility is crucial; it is your ‘shop-front’. We help to work out the best way to optimise your site for your new product to be seen by the right people. With over 200 ranking signals for Google's search algorithm, SEO can sometimes seem to be a large and overbearing task. Hence we offer both a mini SEO service to get you going and a full-blown SEO overhaul.
PR and content development
To increase your profile and your visibility online, we tell the world about you. We do this by means of a range of written content, from articles to editorials and blogs. We expose your brand to a wider number of buyers and stakeholders. By releasing this content on external media, we expose your brand to a wider number of buyers and stakeholders and draw traffic to your site.
Website design and development
If you need to expand your website for your new product, or even create a new micro-site, we can help. We provide you with a fully editable and responsive design. If it helps, while we are there we can assess your current site and assist with developing sales funnels and improving user experience.
Analytics and ROI
Our automated tracking systems are popular for young and fast growing companies that want to gain insight into marketing ROI. We offer a selected range of software to show the impact of our work and all your efforts. These tools provide clearly illustrated data on crucial aspects of your marketing, such as web traffic, user behaviour and search engine ranking.
Corporate events
We provide a full range of campaign resources and event planning to ensure that your corporate events are run professionally and gain attendees. We can hep with the full range of resources that you require, including brochures, business cards, presentation templates, exhibition stand design and more.
Key Services
We have outlined above some of the key activities we carry out. We develop your current capabilities, digital visibility and reach to suit your needs and help you to achieve your growth goals. To take a look at the key activities we carry out on a regular basis, see our resources pages.
Build on your Current Capabilities
We work with companies to complement their existing in-house marketing expertise. We help you establish the most effective elements of your current marketing approach, and provide additional resources, skills and expertise to increase your exposure.
Increase your Visibility
We help companies with such challenges as how to become more visible on Google and other search engines for their target buyers and where to increase their points of contact. We work with you to develop resources and advanced approaches that support your sales funnels, decrease conversion time and increase your audience.
Let's get cracking!
Check out our Marketing Case Study below…
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