Marketing for Start Ups
As a start up you may, or may not, have an idea of how to effectively market your products and services. We provide bespoke support for companies going through this exciting (and sometimes intimidating) journey. No doubt you have a big vision and we want to help you get there.
Getting it Right
Knowing your KPIs and how to reach them
As a start-up it can be difficult to begin setting realistic KPIs and targets, that’s why it is important to be realistic about the goals and the investment you are prepared to make in order to reach those goals. We provide support and consultancy to set up your strategy, as well as the resources and systems you need in place to make it happen.
Understanding your resource needs
At the start it is crucial to understand which marketing resources will make the difference in the short term as well as the long term. Taking time to understand what the priorities are is important from the outset. We provide a wealth of resources to support what you need to promote your business.
Practical Support
Branding and design
We can start from the very basics with items such as colour design, colour schemes and image libraries. We provide full consultancy to ensure that the look and feel of your design suits you and the market you operate within. If you already have a logo, we can provide branding support with other items such as graphics and icons.
Targeted advertising
If you have an advertising budget, we can help you to target your audience and provide clear data on ROI. There are a whole range of tools available and we can talk you through the options. We set up online adverts for our clients and monitor their success, making changes over time to further refine the outcomes.
Resources and collateral
An important part of developing a professional company persona is having professional and engaging collateral. This will help you to develop your look as a company. Depending on your budget this may include image libraries, design and items such as brochures and leaflets. You may wish to take it a step further with videos, infographics and animations.
Email campaigns
Email campaigns are typically one of the first ports of call for a start up wanting to get the message out there. Crucial items such as design, quality of content and time sent can have a big impact on your results. We help to set this up for you and can manage your campaigns moving forwards if you wish.
Website development
You may have big visions for your website and a set budget. At this stage, it is important to have a website that you can grow over time. We can set up your initial requirements, from template design, imagery and content, as well as developing clear sales funnels. We will make sure that the template is designed in a way that makes it simple for you to expand and manage as you grow.
Systems and tools
One of the foundation blocks of your marketing is the collection of tools you use. These tools can be developed over time. When you start it is important to have the right, professional but low maintenance, resources. These will likely include items such as email campaign software. We can recommend and set up the tools available on the market that suit your needs.
Decent Solutions, Within Budget
We understand that even if you have investment capital, budget is crucial at this stage. We can help by developing effective resources, with your sales results in mind.
Adapting to Your Needs
Each start up has very specific needs based on market, size, product and resources. We talk you through your needs and priorities. We provide clear and transparent support, developing marketing resources to suit your needs.
Key Services
The information above shows you the approach we take to working with start-ups and young companies. These will typically be within their first three years of trading. To take a look at the skills and resources we bring, see our resources section.
Let's get cracking!
Check out our Marketing Case Study below…
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